It Works! & Zinzino Unite for Global Wellness

January 29, 2026 — PALMETTO, FL — Pentecost Group is excited to announce the merger of It Works! into Zinzino, an internationally renowned Scandinavian wellness company. This partnership marks a transformative milestone for both organizations and sets the stage for unprecedented innovation, growth, and impact worldwide.

For a quarter-century, It Works! has embodied the spirit of big dreams, bold action, and the power of people coming together to change lives. That energy, the drive to do something extraordinary has always been at the heart of It Works!. Today, It Works! takes its vision to new heights by joining forces with Zinzino, a name that’s synonymous with global wellness, innovation, and vision. Zinzino, based in Scandinavia, has spent over 20 years pushing boundaries and setting the pace for the entire wellness industry.

“This is more than a merger,” said Mark Pentecost, President and Founder of It Works!. “It’s a leap forward for our entire It Works! family. By combining the passion and drive of It Works! with Zinzino’s expertise and reach, we’re multiplying our impact, expanding our horizons, and opening doors to new possibilities for everyone.”

Zinzino, known for its science-based approach and relentless drive to break boundaries, aligns closely with It Works!’ mission to empower individuals and communities to lead healthier, more fulfilled lives. Stronger together, they will leverage each other’s strengths to continue to expand their global footprint and accelerate innovation in wellness and nutrition.

“This is my legacy, and I’m not going anywhere,” Pentecost added. “If you think we’ve already made history, just wait. The future we’re building with Zinzino will take us all to a Whole Notha’ Level! 2026 is going to be an incredible year for our It Works! family and for everyone who believes in the power of dreaming big.”